Trip Planning
    Your Guide to Downtown

    Head to Main Street

    Downtown Hayward, Wisconsin

    A compact, walkable strip of locally-owned restaurants, shops, galleries, and bars in the heart of the Northwoods. No chains. No pretense.

    24 businesses15-min walk end to end

    The Map

    Everything's within a 15-minute walk. Tap a pin for details.

    Eat & Drink
    Sweets
    Shop
    Art
    Essentials

    Eat & Drink

    From Friday fish fry to craft cocktails — the places that keep people coming back.

    01

    Anglers Bar & Grill

    Bar & Grill

    The Main Street anchor. Known for Wisconsin fish fry, burgers, homemade pizza, and Mexican dishes. Full bar with Old Fashioneds. Outdoor patio. Game room. The back room ('The Alley') handles large groups.

    Date NightFamiliesGroupsLocal Classic

    The move

    Friday Fish Fry & an Old Fashioned

    02

    The Social Kitchen & Cocktails

    Restaurant & Bar

    Newer full-service spot with a craft-focused menu. Signature cocktails and mocktails, beer, wine. Known for cooking in beef tallow and house-made sauces. Spacious for groups. Outdoor patio. Occasional live music.

    Date NightGroupsCraft Drinks

    The move

    Smash burger or signature cocktails

    Tue–Thu 11:30am–8pm · Fri–Sat 11:30am–9pm
    03

    Main Street Tacos

    Mexican

    Authentic Mexican — tacos, burritos, enchiladas, fajitas. Everything made in-house. Strong margaritas. Gluten-free friendly (corn tortillas). The 3 Taco Combo may be the best deal downtown.

    FamiliesQuick StopBudget

    The move

    Birria tacos + a margarita

    Mon–Sat 11am–8pm
    04

    Angry Minnow Brewery

    Brewpub

    Hayward's craft brewery, now on Main Street. Beers brewed on-site — River Pig Pale Ale to Oaky's Oatmeal Stout. Smoked fish tacos, comfort food. Front opens as a garage door in summer. Growlers and 4-packs to go.

    Date NightCraft DrinksLocal Classic

    The move

    A flight of house-brewed beers

    Tue–Thu 2–7pm · Fri 12–8pm · Sat 12–6pm
    05

    Out of the Woods Winery

    Winery & Taproom

    Downtown winery with 16 taps, wines, meads, ciders, slushies, and spirits. House-made wines plus selections from across Wisconsin. Flight tastings available. Relaxed, personality-filled atmosphere.

    Date NightCraft DrinksChill

    The move

    Start with a flight — try the Tip Up Gluhwein in winter

    Tue–Thu 2–7pm · Fri–Sat 12–7pm
    06

    3 Fly Sisters Taps & Wines

    Taproom

    16 taps including their own light beer, wines, specialty ciders, lemonades, and impressive charcuterie boards. Husband-and-wife owned with deep Hayward roots. Earth Rider on tap.

    Date NightCraft DrinksChill

    The move

    Charcuterie board + a local tap

    Thu–Fri 2–8pm · Sat 12–8pm
    07

    Backroads Coffee

    Coffee Shop

    Locally roasted coffee, kolaches, breakfast burritos, baked goods, and lunch items. Bigger inside than it looks. Great merch and specialty food items to take home.

    FamiliesQuick StopSolo

    The move

    Meat lovers breakfast burrito + caramel latte

    Mon–Sat 6am–4pm · Sun 6am–3pm

    Sweets

    The sweet side of Main Street. Budget accordingly.

    01

    West's Hayward Dairy

    Ice Cream·Seasonal

    A Hayward institution since 1954. Over 40 flavors of hand-dipped premium ice cream plus dairy-free options. Malts are the move. Generous scoops — 'two scoops' is more like six. Worth the line.

    FamiliesQuick StopLocal Classic

    The move

    A malt — or Lemon Church Basement flavor

    02

    Tremblay's Sweet Shop

    Candy & Fudge

    Homemade fudge, chocolate truffles, salt water taffy, peanut brittle — watch them make it. Multi-generational family business. Cash/check preferred (ATM on site).

    FamiliesQuick StopGifts

    The move

    Fudge and chocolate truffles

    Mon–Thu 9am–7pm · Fri–Sat 9am–8pm · Sun 9am–5pm
    03

    Sundaes with Annabell & Charlotte

    Ice Cream & Popcorn

    Chocolate Shoppe ice cream with tons of flavors including vegan and no-sugar-added options. Also home to Salty Girls Popcorn — 16 gourmet flavors made in-house.

    FamiliesQuick StopGifts

    The move

    Hayward Mix popcorn + a scoop

    Mon 12–5pm · Tue–Thu 10am–5pm · Fri–Sat 10am–8pm

    Shop

    One-of-a-kind finds you won't get online.

    01

    Silver Star Market

    Boutique & Floral

    Women's and men's clothing, accessories, beauty, decor, gifts, snacks. Full floral design service — fresh arrangements, wedding rentals.

    Date NightGiftsSolo

    The move

    Curated clothing + fresh flowers

    Tue–Fri 11am–5pm · Sat 10am–5pm
    02

    Hayward Mercantile Co.

    Kitchen & Cooking

    Wisconsin's largest cooking store. Cookware, gadgets, Chef Jeff's seasonings, high-end cutlery, cast iron. Olive oil & balsamic vinegar tasting bar. Shop dogs inside.

    FamiliesGiftsFoodie

    The move

    Olive oil & balsamic tasting bar

    Mon–Fri 9am–5pm · Sat–Sun 10am–5pm
    03

    Nordic Northwoods

    Clothing & Gifts

    Scandinavian-inspired apparel and gifts. Dale of Norway sweaters, trolls, and hard-to-find Nordic items.

    GiftsLocal Classic

    The move

    Dale of Norway sweaters

    Mon–Sat 11am–4pm
    04

    Rugged Roots

    Boutique

    Inspired by Lac Courte Oreilles Ojibwe, Hayward, and Stone Lake communities. Home decor, jewelry, bags, hats, blankets, soaps, candles, pottery.

    GiftsSoloCulture

    The move

    Locally inspired home goods

    Tue–Sat 10am–5pm
    05

    Scrappy's Antiques

    Antiques & Vintage

    Collectibles and vintage treasures. Good prices, friendly owner. The kind of place where you dig and find something unexpected.

    SoloRainy Day

    The move

    30 minutes of browsing

    Hours vary — check locally
    06

    Eagle Wings Fashions

    Souvenir & Apparel

    Hayward logo wear — t-shirts, sweatshirts, hats, swimsuits. Custom heat-transferred designs with quick turnaround. Open 7 days.

    FamiliesGiftsQuick Stop

    The move

    Custom Hayward souvenir tee

    Daily 9am–6:30pm
    07

    Namekagon General Store

    Leather Goods

    Handmade leather goods crafted in the shop. Belts custom-sized on the spot, wallets, bracelets, hair accessories. Smells incredible. Dog-friendly.

    GiftsSoloCulture

    The move

    Custom-fitted leather belt or bracelet

    08

    River & Rain

    Crystals & Wellness

    Crystals, gemstones, adaptogenic mushroom coffee, candles, jewelry, boutique clothing, books. Salt therapy room on site.

    GiftsSoloCulture

    The move

    Browse gemstones + mushroom coffee

    Tue–Sat 9am–5pm
    09

    Riverbrook Bike & Ski

    Outdoor Gear

    Trained staff who use the gear they sell. Bikes, skis, accessories, clothing, service, tuning. Rentals available. Zero pressure. 5.0 stars for a reason.

    FamiliesOutdoors

    The move

    Bike rental for a downtown ride

    Mon–Fri 10am–6pm · Sat 9am–5pm · Sun 10am–4pm
    10

    Sophie's Dog Bakery

    Pet Boutique

    Baked and decorated dog treats, accessories, toys. Hats and people accessories in the back. Dog-friendly. Fun stop even if you're just browsing.

    FamiliesGifts

    The move

    A treat for the pup

    Seasonal — check locally

    Art

    Where local talent lives.

    01

    The Art Gallery

    Gallery & Studio·Seasonal

    Five local artists in different mediums: watercolor, abstract, painting & sculpture, lego art, and abstract painting. Monthly themed exhibits May–October.

    SoloRainy DayCultureDate Night

    The move

    Visit during a themed exhibit

    May–Oct — check for exhibit dates

    Essentials

    The practical stops that round out a downtown trip.

    01

    Hayward Fly Fishing Co.

    Fly Shop & Rental

    Full-service fly shop. Also rents a 2-bed apartment upstairs — queen + full, kitchen, porch, WiFi. Walk to everything. Guided trips on the Namekagon.

    OutdoorsSolo

    The move

    Book a guided trip or the apartment

    Mon & Thu–Sat 9:30am–5pm · Sun 10am–2pm
    02

    MarketPlace Foods

    Grocery

    Hayward's largest supermarket on Main Street. Produce, meats, deli, bakery, natural foods, olive bar. Caribou Coffee inside. Liquor store on site.

    FamiliesBudget

    The move

    Deli + bakery for picnic supplies

    03

    Northwoods Humane Society Thrift

    Thrift (Charity)

    Thrift shopping that supports the local humane society. Clean, well-organized, surprisingly good finds. Staff researches vintage pieces.

    BudgetSoloRainy Day

    The move

    Dig for a treasure

    Mon–Sat 11am–3pm

    Annual Events

    The ones that pack Main Street and turn downtown into a destination.

    01
    February

    Birkie Fever

    America's largest cross-country ski marathon. Downtown becomes the finish-line party. Businesses run Birkie specials.

    02
    June

    Musky Fest

    75+ year tradition. Sidewalk sales, arts & crafts, live music, car show, food trucks, carnival, Grand Parade.

    03
    Late July

    Lumberjack World Championships

    World-class lumberjack competition. Log rolling, pole climbing, sawing — sport, history, comedy.

    04
    October

    Fall Sip & Shop

    Shops open late. Deals, sips, snacks. Passport to 10+ businesses, prizes at Anglers.

    Know Before You Go

    Insider tips from the locals

    1

    Hours are seasonal — double-check Facebook pages before visiting.

    2

    Parking is free everywhere. Walk the full district in 15 minutes.

    3

    Friday fish fry is sacred. Anglers is the downtown go-to.

    4

    Hayward Lakes Visitor Center (by the big musky) has trail maps and local tips.

    5

    Birkie weekend: book lodging months ahead.

    6

    Walkable to the Namekagon River, Shue's Pond, and Lake Hayward.

    7

    Most craft drink spots close Sun–Mon. Plan accordingly.

    Independently compiled to help visitors explore Downtown Hayward. Details change seasonally — always check ahead. For the official downtown directory, visit downtownhaywardwi.com