Downtown Hayward, Wisconsin
A compact, walkable strip of locally-owned restaurants, shops, galleries, and bars in the heart of the Northwoods. No chains. No pretense.
Everything's within a 15-minute walk. Tap a pin for details.
From Friday fish fry to craft cocktails — the places that keep people coming back.
Bar & Grill
The Main Street anchor. Known for Wisconsin fish fry, burgers, homemade pizza, and Mexican dishes. Full bar with Old Fashioneds. Outdoor patio. Game room. The back room ('The Alley') handles large groups.
The move
Friday Fish Fry & an Old Fashioned
Restaurant & Bar
Newer full-service spot with a craft-focused menu. Signature cocktails and mocktails, beer, wine. Known for cooking in beef tallow and house-made sauces. Spacious for groups. Outdoor patio. Occasional live music.
The move
Smash burger or signature cocktails
Mexican
Authentic Mexican — tacos, burritos, enchiladas, fajitas. Everything made in-house. Strong margaritas. Gluten-free friendly (corn tortillas). The 3 Taco Combo may be the best deal downtown.
The move
Birria tacos + a margarita
Brewpub
Hayward's craft brewery, now on Main Street. Beers brewed on-site — River Pig Pale Ale to Oaky's Oatmeal Stout. Smoked fish tacos, comfort food. Front opens as a garage door in summer. Growlers and 4-packs to go.
The move
A flight of house-brewed beers
Winery & Taproom
Downtown winery with 16 taps, wines, meads, ciders, slushies, and spirits. House-made wines plus selections from across Wisconsin. Flight tastings available. Relaxed, personality-filled atmosphere.
The move
Start with a flight — try the Tip Up Gluhwein in winter
Taproom
16 taps including their own light beer, wines, specialty ciders, lemonades, and impressive charcuterie boards. Husband-and-wife owned with deep Hayward roots. Earth Rider on tap.
The move
Charcuterie board + a local tap
Coffee Shop
Locally roasted coffee, kolaches, breakfast burritos, baked goods, and lunch items. Bigger inside than it looks. Great merch and specialty food items to take home.
The move
Meat lovers breakfast burrito + caramel latte
The sweet side of Main Street. Budget accordingly.
Ice Cream·Seasonal
A Hayward institution since 1954. Over 40 flavors of hand-dipped premium ice cream plus dairy-free options. Malts are the move. Generous scoops — 'two scoops' is more like six. Worth the line.
The move
A malt — or Lemon Church Basement flavor
Candy & Fudge
Homemade fudge, chocolate truffles, salt water taffy, peanut brittle — watch them make it. Multi-generational family business. Cash/check preferred (ATM on site).
The move
Fudge and chocolate truffles
Ice Cream & Popcorn
Chocolate Shoppe ice cream with tons of flavors including vegan and no-sugar-added options. Also home to Salty Girls Popcorn — 16 gourmet flavors made in-house.
The move
Hayward Mix popcorn + a scoop
One-of-a-kind finds you won't get online.
Boutique & Floral
Women's and men's clothing, accessories, beauty, decor, gifts, snacks. Full floral design service — fresh arrangements, wedding rentals.
The move
Curated clothing + fresh flowers
Kitchen & Cooking
Wisconsin's largest cooking store. Cookware, gadgets, Chef Jeff's seasonings, high-end cutlery, cast iron. Olive oil & balsamic vinegar tasting bar. Shop dogs inside.
The move
Olive oil & balsamic tasting bar
Clothing & Gifts
Scandinavian-inspired apparel and gifts. Dale of Norway sweaters, trolls, and hard-to-find Nordic items.
The move
Dale of Norway sweaters
Boutique
Inspired by Lac Courte Oreilles Ojibwe, Hayward, and Stone Lake communities. Home decor, jewelry, bags, hats, blankets, soaps, candles, pottery.
The move
Locally inspired home goods
Antiques & Vintage
Collectibles and vintage treasures. Good prices, friendly owner. The kind of place where you dig and find something unexpected.
The move
30 minutes of browsing
Souvenir & Apparel
Hayward logo wear — t-shirts, sweatshirts, hats, swimsuits. Custom heat-transferred designs with quick turnaround. Open 7 days.
The move
Custom Hayward souvenir tee
Leather Goods
Handmade leather goods crafted in the shop. Belts custom-sized on the spot, wallets, bracelets, hair accessories. Smells incredible. Dog-friendly.
The move
Custom-fitted leather belt or bracelet
Crystals & Wellness
Crystals, gemstones, adaptogenic mushroom coffee, candles, jewelry, boutique clothing, books. Salt therapy room on site.
The move
Browse gemstones + mushroom coffee
Outdoor Gear
Trained staff who use the gear they sell. Bikes, skis, accessories, clothing, service, tuning. Rentals available. Zero pressure. 5.0 stars for a reason.
The move
Bike rental for a downtown ride
Pet Boutique
Baked and decorated dog treats, accessories, toys. Hats and people accessories in the back. Dog-friendly. Fun stop even if you're just browsing.
The move
A treat for the pup
Where local talent lives.
Gallery & Studio·Seasonal
Five local artists in different mediums: watercolor, abstract, painting & sculpture, lego art, and abstract painting. Monthly themed exhibits May–October.
The move
Visit during a themed exhibit
The practical stops that round out a downtown trip.
Fly Shop & Rental
Full-service fly shop. Also rents a 2-bed apartment upstairs — queen + full, kitchen, porch, WiFi. Walk to everything. Guided trips on the Namekagon.
The move
Book a guided trip or the apartment
Grocery
Hayward's largest supermarket on Main Street. Produce, meats, deli, bakery, natural foods, olive bar. Caribou Coffee inside. Liquor store on site.
The move
Deli + bakery for picnic supplies
Thrift (Charity)
Thrift shopping that supports the local humane society. Clean, well-organized, surprisingly good finds. Staff researches vintage pieces.
The move
Dig for a treasure
The ones that pack Main Street and turn downtown into a destination.
America's largest cross-country ski marathon. Downtown becomes the finish-line party. Businesses run Birkie specials.
75+ year tradition. Sidewalk sales, arts & crafts, live music, car show, food trucks, carnival, Grand Parade.
World-class lumberjack competition. Log rolling, pole climbing, sawing — sport, history, comedy.
Shops open late. Deals, sips, snacks. Passport to 10+ businesses, prizes at Anglers.
Insider tips from the locals
Hours are seasonal — double-check Facebook pages before visiting.
Parking is free everywhere. Walk the full district in 15 minutes.
Friday fish fry is sacred. Anglers is the downtown go-to.
Hayward Lakes Visitor Center (by the big musky) has trail maps and local tips.
Birkie weekend: book lodging months ahead.
Walkable to the Namekagon River, Shue's Pond, and Lake Hayward.
Most craft drink spots close Sun–Mon. Plan accordingly.
Independently compiled to help visitors explore Downtown Hayward. Details change seasonally — always check ahead. For the official downtown directory, visit downtownhaywardwi.com