Who is The Northwoods Company?
Meet the team behind Wisconsin's premium mobile sauna rental experience in the beautiful Northwoods region.
Locally Owned. Personally Managed.
The Northwoods Company is run by me, Ben, out of Hayward, Wisconsin. Every cabin is one we (me and Amy, my wife) own or operate ourselves. Every sauna delivery, I'm the one pulling up to your spot. When you book with me, you're not working with a platform or a call center — you're working with the person who built this from the ground up.
About the Owner
Hey there! I'm Ben Welnak and own and run Northwoods Sauna Company. I live in Hayward with my wife, Amy, daughter, Paige, and son, Claeson.
I keep busy with Northwoods Sauna Company and our four short term rentals in the area and the saunas. If you're interested in checking out our places, you can head over to Up North Stays or just check out my Airbnb profile.
We're also developing four-season camping cabins at Mt. Telemark in Cable, opening 2026–2027. You can learn more about Telemark Stays.
About Northwoods Sauna Company
I created Northwoods Sauna Company during the winter of 2022 with a simple goal: to bring the warmth, relaxation, and community of sauna culture to the Northwoods.
Inspired by our region's natural beauty and recreation, our goal to help create spaces where people can unwind, connect, and recharge. We offer sauna rental options right to your place in Hayward and surrounding areas, including Stone Lake, Spooner, Shell Lake, Birchwood, Winter, Cable, Barnes, Drummond, and Lake Namekagon.
Whether it's a cozy escape after a day outdoors or a new way to embrace wellness, we're all about sharing that one-of-a-kind sauna vibe with the people of the Northwoods.